White Papers | August 17, 2011

Emerging Consumers Just Want To Have Fun...

What Happens in Emerging, Stays in Emerging

Executive Summary

As a result of economic and demographic changes, we believe that we are in the middle of a major shift in global demand patterns. More of the hours worked, more of the money earned, and therefore more of the money spent will be located in the emerging markets. Inevitably, this will be reflected in the earnings and valuations of companies that serve emerging consumers. The winners will likely be drawn from both the developed and emerging markets, although our view is that over the next several years, locally domiciled companies within emerging markets have an edge due to various home-field advantages. Not all countries and sectors provide the same opportunities. Well-established, high quality companies that have a sustainable edge in fast-growing country/sectors are likely to be the big winners.

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Disclaimer: The views expressed are the views of Arjun Divecha through the period ending August 17, 2011 and are subject to change at anytime based on market and other conditions. This is not an offer or solicitation for the purchase or sale of any security. The article may contain some forward looking statements. There can be no guarantee that any forward looking statement will be realized. GMO undertakes no obligation to publicly update forward looking statements, whether as a result of new information, future events or otherwise. Statements concerning financial market trends are based on current market conditions, which will fluctuate. References to securities and/or issuers are for illustrative purposes only. References made to securities or issuers are not representative of all of the securities purchased, sold or recommended for advisory clients, and it should not be assumed that the investment in the securities was or will be profitable. There is no guarantee that these investment strategies will work under all market conditions, and each investor should evaluate the suitability of their investments for the long term, especially during periods of downturns in the markets.
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